Course Content
Course Outline and Introduction
This is what is to be covered in this course.
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ENG3U – A
About Lesson

Learning Goals

Introduction/Overview (15 hours)

In this unit, you will review/learn about fact, bias and opinion and the different parts of an ad. You will learn how to critically evaluate advertisements and media messages.

Skills/Knowledge Developed/Acquired:

Understanding Mixed Media
Synthesizing/Inferencing
The Media Triangle: Text, Reader, Meaning Production
Understanding Mixed Media Ads
Analyzing Mixed Media Ads

The Mixed Media Writing/Production Process
Originality, Creativity
Designing, Formatting
Self/Peer/Teacher Editing
Revising/Drafting
Final Production/Publication

Curriculum/Concepts Developed/Acquired:

Mixed Media Literacy
Facts, Bias and Opinion
Elements of Ad
Mixed Media Creation

Assessments:

Media Unit Assignment (10%)

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