Learning Goals
Introduction/Overview (15 hours)
In this unit, you will review/learn about fact, bias and opinion and the different parts of an ad. You will learn how to critically evaluate advertisements and media messages.
Skills/Knowledge Developed/Acquired:
Understanding Mixed Media
Synthesizing/Inferencing
The Media Triangle: Text, Reader, Meaning Production
Understanding Mixed Media Ads
Analyzing Mixed Media Ads
The Mixed Media Writing/Production Process
Originality, Creativity
Designing, Formatting
Self/Peer/Teacher Editing
Revising/Drafting
Final Production/Publication
Curriculum/Concepts Developed/Acquired:
Mixed Media Literacy
Facts, Bias and Opinion
Elements of Ad
Mixed Media Creation
Assessments:
Media Unit Assignment (10%)